Highlighting House Ads: Captain Flash #3

I'm sure that you know about DC's Big Five war books, and the fact that Fiction House trumpeted its 'Big 6 of Comics' in house ads for years. But did you know that Sterling Comics had its own 'Big 3'? Yup, even before any sales figures trickled in, Sterling decided it was a good idea to join the big boys on the bandwagon and push its family of titles. The only real catch was that both Surprise Adventures and After Dark were finished after their 3rd issues, and Captain Flash only did one better. You'll see a lot of hyperbole in house ads, but this may be the most ambitious one I've ever seen. While Sterling claimed to have packed a punch, it appears that it was more apt at leading with its jaw.